The Best Postcards



98% of consumers bring their mail in the day it is delivered

17-day average shelf life

Direct mail response rates have more than doubled, and have seen an increase of 190%

Previous customers experience a dramatically higher response rate going from 5.7 percent to as high as 18 percent

Consumers who received direct mail offers were able to recall the brand 75% of the time

Multi-channel integration of direct mail and digital has been shown to lift response rates by an impressive 118%

Millennials are even turning to direct mail, with a significant 64% looking for information and discounts from brands via their mail.

It's the only medium that touches all 5 senses creating a 20% higher recall factor

56% of consumers think print marketing is the most trustworthy of all marketing channels

Direct mail requires 21% less cognitive effort to process than digital media, suggesting that it is both easier to understand and more memorable.

77% of consumers sort through it immediately

90% of consumers will visit the website first before calling.

48% of people retain direct mail for future reference